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Mass messaging no longer works like it used to. Today’s business owner must find ways to market to prospects as individuals, tailoring the message and media to their unique preferences rather than to bulk lists. To do this, you must know and understand your customers and prospects.
The Fury Group implements and configures one-to-one drip marketing programs that generate and nurture leads, deepen customer loyalty, and drive sales. As a Salesforce.com partner, we leverage best-of-class AppExchange and third-party applications to create a customized drip marketing program within your existing Salesforce.com installation. We work alongside your marketing team by building the program for internal management, or we can manage it for you as an outsourced marketing service.
What is a Drip Marketing Program?
A drip marketing program, also known as touch marketing, is a unique mix of media and messaging to regularly “touch” your clients and prospects with branded materials. Using variable data technology, we segment and target your prospects and clients so that each recipient receives a personalized, one-to-one touch. Examples of “touches” include:
EMAILS
- Quarterly e-newsletters
- Promotional emails
- Auto-responder and transactional emails
- Event invitations
DIRECT MAIL
3-DIMENSIONAL MAIL
EVENTS
- Trade Shows
- Webinars
- Presentations
The Fury Group Methodology
We have a five-step process we follow with our clients:
1. Consult with you to determine goals, strategy, and metrics
2. Architect and document a custom marketing action plan
3. Build and integrate the necessary tools, dashboards, and templates in Salesforce.com
4. Train and support your team to execute the plan
5. Review analytics to evaluate effectiveness
In addition, we offer quarterly strategy consultations and updates on the latest advancements in technology.
Contact us to learn more about one-to-one marketing.
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