Email marketing is a cost-effective way to get your message out, promote your products and services, create top-of-mind awareness for your brand, and further the relationship with your prospects and clients. When we consult with our clients, we recommend a two-pronged strategy that incorporates 1.) pre-built drip marketing email templates, and 2.) variable data marketing e-blasts.

Drip Marketing Emails

We will build a drip marketing program into Salesforce.com that can be used by your sales and marketing teams. Each email template will be designed within your branding standards, and we will help you develop an email marketing strategy that aligns with your company's goals. We will write tailored, targeted messaging and incorporate personalization codes so even bulk emails feel personalized. Once the program is built, we will implement the marketing schedule and train your staff on how and when to send the emails.

Variable Data Marketing E-Blasts

Monthly or quarterly marketing e-blasts will compliment your drip marketing email program. These emails are more complex, more designed, incorporate variable data technology, and have the feel of coming from "the corporate headquarters" rather than from an individual sales representative.

What is Variable Data Technology?

Variable data technology generates dynamic content that displays customized images and messages based on pre-set parameters. This type of marketing automation saves time and money and enables you to send multiple email versions all in one blast.

For example, say you market to three different industries: healthcare, oil & gas, and education. You could segment your mailing list by industry in Salesforce and then send just one email. The healthcare recipients would see an image of a hospital and read a whitepaper about the rising cost of healthcare. The oil & gas recipients would see an oil rig and read a case study on how a company is restructuring to pursue green technology. And the education industry would see students with backpacks and download a "top 10" checklist on Back to School Basics.

Of course these are just examples. Your email marketing strategy would be tailored to the unique needs of your business, clients, and prospects. We look forward to speaking with you and strategizing together to develop a creative, effective email marketing plan!

Contact us to speak with an email marketing specialist.